Having worked alongside elite athletes you soon realise they are incredibly disciplined, focused, and competitive and have a laser vision of what they want to achieve. You might not be an elite athlete, but if you want to achieve something then you need to think like an athlete.
The first step is to know what you want to achieve. A good question to ask yourself is what would you do in life if you couldn’t fail? Dream big, because the more desire you have for something, the more you’re willing to fight for it.
Next step is to believe you can achieve it, imagine you have it, Olympians won’t tell you but they believe they are gold medallists long before they get to stand on the medal dais.
Take one step at a time. Do this by chunking your dream into achievable goals with dates to achieve them by.
Brainstorm a list of ACTION items you can do to achieve each goal, pick the best ones and here is the secret……take action. It’s amazing the power one little step will give you, the energy and confidence you get from taking any sort of action strengthens your belief to achieve it.
Stand on the shoulders of giants, that’s people who have achieved what you want, successful people love to give advice, simply ask.
Review your progress but don’t dwell on the strategy, as your desire, belief and willingness to take action will get you there. P.S. 90% of people won’t do this, and that’s why the top 10% get all the rewards.
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The end of the financial year is still some months away but companies are already bracing themselves for tough announcements to shareholders. As the full impact of the economic downturn is realised, companies are beginning to make big decisions regarding their 2009/10 strategy for marketing, advertising and sponsorship spend. The decision to renew a sponsorship will most likely be made over the coming months even if that contract doesn’t expire until the end of the year. So too will decisions regarding new sponsorships. So whether you’re chasing sponsorship or hoping to renew existing deals, you need to get on the front foot now. Sponsorship guru 
