Athletes are magnets for charity requests.
It’s not hard to understand why. They’re high profile individuals with big incomes. On top of that, their fame is the gateway to a golden rainbow of fundraising opportunities.
In a perfect world, athletes would fulfil every charity request they receive. But unfortunately we don’t live in a perfect world….
The best charity strategy is to align your athlete with one specific organisation or cause. This enables the athlete to really get involved in something they are passionate about and it gives managers a fair and valid reason to turn down other requests.
Athletes should choose a charity they emphasise with. It should allow them plenty of opportunity to really give, but not be a burden on their schedule and other commitments.
Also consider changing charities every 2-3 years. A lot of charities don’t have the people and budget to effectively leverage an ambassador long term. If the relationship lacks creativity and becomes stale then look to a new campaign.
This one charity strategy beats a shot gun approach to the multiple requests you receive on a weekly basis. Athletes really appreciate this streamlined strategy.