Archive for December, 2009

Who Wants to Be An Athlete?

Monday, December 14th, 2009

Collingwood boss Eddie McGuire fears AFL stars are becoming easy targets after one of his players was allegedly king-hit in an unprovoked street attack.

It’s not uncommon for elite sportsman to be targets in public. I’ve spent a lot of time in public places with high profile athletes and most of the attention is positive, if a little overbearing.

On the negative side, a couple years ago, I went to a bar with an athlete. This was a weeknight after a long day of sponsor commitments and the athlete felt like a beer to unwind before retiring to his hotel room. We only stayed for two drinks but that was enough time to attract trouble.

First it was happy snaps. Some tipsy office workers wanting photos. Next it was two drunk guys who proceeded to talk in your face as opposed to at your face. Next came the unwanted female attention with some direct and rather disgusting language. And finally it was a group of drunk guys who all of a sudden became experts on my athlete’s sport and started to criticise and hurl insults. We didn’t react. Instead we got out of there, but that didn’t stop one of the guys pushing the athlete whilst yelling “you think you’re better than us?”

I think that last statement sums up the feeling amongst the troublemakers. These people need to bring others down to feel important. And there are plenty of them out there. Eddie has a point.

Tiger Woods’ Big Lesson

Friday, December 4th, 2009

Does everyone have a right to their own privacy? Absolutely but the game changes when you’re in the spotlight.

I’m not going to excuse the behaviour of Tiger Woods. His transgressions are morally and ethically wrong. But is it really our business?

The public have this week reconfirmed their insatiable appetite for drama and scandal involving high profile people.

The wake up call for Tiger and every high profile athlete around the world is obvious. The lines between athlete and celebrity are blurred and have been for a while now. These days people are not only interested in how you perform your talent, but they are interested in how you live your life.

Sometimes this sucks, but its reality.

One prominent Australian who can probably relate to what Tiger Woods is going through is former NRL player and media personality Matthew Johns. Earlier this year, Johns was hammered in the Australian media for an incident that happened years ago. By the time the public put their swords away, the common feeling towards Johns was one of remorse. Looking back, the majority of people thought he was hard done by. Yes the same people who at the time poured petrol on the media’s fire.

The media know the public are gagging for these kind of scandals. So from now on, they’re not going to sit around and wait for someone to kiss and tell. They’re going to chase it. And chase it hard.

Athletes beware. Your private life is someone else’s gateway to a big pay day. Michael Phelps learnt that last year and now its Tiger’s turn.

Will Tiger Woods Lose Any Sponsors Over This Latest Incident?

Tuesday, December 1st, 2009

There has been a lot of talk about whether Tiger Woods will lose any sponsors over his bizarre accident.

At the moment he won’t. And nor should he. Right now, these rumours about his personal life are just that, rumours only until proven otherwise.

In any case, its not always easy for a sponsor to walk away from a contract. They have to execute an escape clause which usually involves the athlete bringing the sponsor into disrepute.

So what are the common escape clauses in personal endorsements? Here are the major ones.

  • Being charged or convicted of a crime.
  • A positive test to drugs.
  • Breaking the laws of the sporting body (in this case the PGA).
  • Engaging in conduct that is obscene, indecent, immoral or unprofessional.
  • Doing anything that restricts the ability of the brand to promote the athlete or diminishes the commercial benefits provided to the sponsor.
  • Becoming of unsound mind therefore unable to fulfil sponsorship duties.
  • Not maintaining your elitist position in your sport eg. losing your PGA Tour card.

There are a myriad of others clauses but these are the most common in any contract.

If you know anything about legal contracts, the aim of the game is to make things so black and white in writing that there can be no dispute about a breach.

Tiger would have a strong case against any sponsor who wanted to pull the plug over this news story. There are simply too many grey areas for a sponsor to successfully argue a breach.