The sporting media is at the ready for the Tiger Woods press conference tomorrow.
Tiger will obviously have a prepared statement, although I do hope he speaks from the heart and not a sheet of paper. The public will appreciate an honest and genuine Woods as opposed to a commercially sensitive scripted robot Woods.
Some PR experts are slamming Tiger’s management group for not allowing questions, but if you think about it, a Q&A would create a circus. Tiger has a message he wants to get out and the best way to control that message is to stop at questions.
The only messages you will read in the newspapers the next day are Tiger’s statements about his remorse and his comeback to golf as opposed to what club Elin was hitting his car with.
From Tiger’s point of view, the whole world now knows his story. He regards the complexities of this story to be private / part of his personal life. The only thing left to do is apologise, rebuild and move on.
As a fan of Tiger, I’m not interested in the gritty details of his scandal, I’m interested in what he’s doing to make amends, to be a better person. I want him to hold himself accountable, acknowledge he let down a lot of people including the sponsors who supported him. And I want to see genuine humility and an effort through action to rebuild the trust with the public.
That’s just me. The media on the other hand, they have a million questions they want answers for. Time will tell if they get those answers.