Archive for the ‘Charity’ Category

Gimme 5!

Friday, November 20th, 2009

I thought I’d share a video link with you this post.

I first discovered Anthony Robbins in 2000 and I’ve since read a number of his books and attended a few live seminars.

I was never one for personal development material when I was younger but I’ve always had a natural thirst for excellence or wanting to be better. I think everyone does.

The biggest gift Anthony gave me was to believe in myself and dream big. I can honestly say his work has been a huge influence in the way I live life.

Charity Case

Monday, June 29th, 2009

Athletes are magnets for charity requests.

It’s not hard to understand why. They’re high profile individuals with big incomes. On top of that, their fame is the gateway to a golden rainbow of fundraising opportunities.

In a perfect world, athletes would fulfil every charity request they receive. But unfortunately we don’t live in a perfect world….

The best charity strategy is to align your athlete with one specific organisation or cause. This enables the athlete to really get involved in something they are passionate about and it gives managers a fair and valid reason to turn down other requests.

Athletes should choose a charity they emphasise with. It should allow them plenty of opportunity to really give, but not be a burden on their schedule and other commitments.

Also consider changing charities every 2-3 years. A lot of charities don’t have the people and budget to effectively leverage an ambassador long term. If the relationship lacks creativity and becomes stale then look to a new campaign.

This one charity strategy beats a shot gun approach to the multiple requests you receive on a weekly basis. Athletes really appreciate this streamlined strategy.

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