Archive for the ‘Rugby League’ Category

How to Tame a Troublemaker

Friday, January 22nd, 2010

The Daily Telegraph has revealed that senior Sydney Roosters players confronted troublemaker and new recruit Todd Carney in highly emotional meeting over the Christmas break.

Is this the first time Todd Carney has seriously been held accountable by his teammates? It looks that way on the outside.

Now I’m not suggesting Carney’s former club the Canberra Raiders didn’t try to reign in their star prodigy, they did, but there is a big difference between being suspended and losing the respect and trust of your peers.

Look around at any football club with a troublemaker. You’ll often find that the troublemaker is the leader of the pack or someone that has the natural ability to influence others. These troublemakers are nearly always top blokes and they befriend teammates easily with a larrikin personality. It’s incredible tough for anyone within the team to stand up to this person and tell them to seriously pull their socks up.

Sometimes the coach or the captain will put their foot down, but often it’s without the support of the rest of the team who don’t want to lose the friendship of the troublemaker. As you can imagine this creates a siege mentality and only disrupts the harmony of the team.

To tame a troublemaker you need all your senior players to unite and put that person on notice. It’s the only way.

It seems the Sydney Roosters understand this and have rolled the dice. The ball is now in Carney’s court, and only time will tell if he truly respects those around him.

Teamwork

Friday, October 16th, 2009

Whether you’re an athlete in a team sport, a CEO of a large company or a young entrepreneur starting a business, getting “TEAMWORK” right is critical.

The corporate world can learn a lot from the sporting world and the principles are not hard to follow.

1. You need a great captain/coach. Someone that leads by example. Someone that can make quick decisions and is willing to die by the sword. Someone that stays calm under pressure. Has confidence. Has ethics. And is a people’s person.

2. Everyone in the team must have clearly defined roles. The more specific the better. And just like footy players have hit ups, tackles and disposals, the role must be measureable. Let team members take ownership over their role and make them accountable. And when delegating tasks, be ridiculously specific.

3. Get the team to socialise outside work. You learn so much more about a person away from the office. This casual interaction has the ability to create friendships that are a bit deeper than the typical “workmate relationship”. Athletes always talk about “not letting their teammates down,” and this comes out of friendship.

4. Create a fun and comfortable work environment. Team members have to enjoy coming to work. One of the first things Wayne Bennett did when he went to the St George Illawarra Dragons, was to improve the training facilities. You want your team to be proud of their workspace and take pride in it.

5. Have a clearly defined mission statement that inspires. Every sports team has a mantra. A key set of words that inspire and reminds everyone what they’re striving for.

5. Focus on the process. Sporting teams don’t focus on a premiership. They focus on the process of what they must do each day to achieve a premiership. A salesperson could focus on $1 million in sales, or they could focus on how many phone calls and proposals they’ll need to send out to achieve that $1 million.

6. Communicate. Sporting teams are very candid in their communication. They don’t let things fester. If there is a problem, it’s discussed and solved before it divides a team. The captain/coach needs to be approachable and always have their ear to the ground.

7. Constantly review performance. Sporting teams regularly meet for video analysis to learn from their mistakes and improve performance. They are constantly striving to get better. After a project or business deal, its worth asking “how could we have done that better or what worked and what didn’t.” Don’t go through the motions. Stop once and a while and look at the big picture.

7. Encourage mentoring.
Senior athletes love taking younger teammates under the wing. Don’t wait for this to naturally happen. Appoint your senior people to someone. This proactive move works at Australian Olympic team level so it should work for you.

6. Celebrate success.
You don’t need to swap shirts, spray champagne and shout a song to the beat of a wheelie bin, but you’ve got to enjoy the wins. If you can’t do this then really what is the point? Celebrating success also has the added benefit of bringing the team closer together so have fun.

teamwork_team_work_coach_a

Sports a Product & Products Change

Wednesday, September 23rd, 2009

Yesterday’s Daily Telegraph reported the poor TV ratings for last Saturday’s Bledisloe Cup between Australia and New Zealand.

Is anyone really surprised?

I mean, here we have a product that refuses to change with the times. My biggest problem is this – rugby heads forget that their game is a PRODUCT. A product that competes in the ‘entertainment space’ for your money and mine.

Rugby is no different to a product you buy in the supermarket. I don’t care how strong the brand is, how long it’s been around, how much tradition it has behind it or how many loyal customers it has. If that product doesn’t adapt and evolve over time then its competition will eat it up.

Can you imagine if Nokia stopped developing their technology? What if after building their first handset they chose to sit back for the next 50 years with the same mobile phone? Oh but that’s like comparing apples to oranges you say, or is it? Nokia would have died a quick death due to the nature of technology and the type of product but let’s be honest, rugby isn’t that much different, it’s just dying a much slower death.

Unlike most products and services, sports have the luxury of moving at a much slower pace when it comes to developing their product. Massive overhauls are not required. Sports can survive with just a few subtle changes here and there.

Rugby League is constantly reviewing and tweaking its game and cricket has embraced 20/20 so it appears some sports get it. Rugby doesn’t. It has too big an ego to look itself in the mirror and admit it has a problem.

Shame, because consumers deserve better. They deserve to buy into a product that constantly strives to be the best.

PS. Thanks to everyone who filled out the brief survey. Appreciate your responses.

Robots with Personalities

Monday, August 17th, 2009

Boxing, more so than other sports, relies on the personality of its athletes. It’s the lifeblood of the fight game. Ask any promoter.

Two guys beating each other in the ring is entertaining, but if they both have great personalities, it’s so much more interesting.

I think the same principle can be applied to other sports. And I think it’s important we preserve that trait. Let’s not forget, sport is entertainment.

I remember watching, jeering and cheering the likes of John McEnroe, Jimmy Conners, Boris Becker and Goran Ivanisevic. Not only were they very talented tennis players but they had personalities that brought fans through the turnstiles. Cricket had (among others) Ian Botham, Viv Richards, Doug Walters and more recently Shane Warne. Rugby League prides itself on the characters in its game and promotes them to the tilt (a big reason why rugby league enjoys free to air coverage over Super 14 rugby).

In this day and age of professionalism it’s common for sporting academies, clubs and athlete managers to suck the personality right out of an athlete. With strict behaviour guidelines, the pressure of being a role model and big sponsors to protect, it’s easy to produce robots.

But what people don’t understand is robots can be personalities too. You don’t have to break the rules, swear and be disrespectful to have a personality that attracts fanfare.

NRL player Wendell Sailor is a good example of what I’m talking about. He is a great role model but he is also a big personality. Just shows it’s possible to be both. That’s what sponsors want to see more of, robots with personalities.

wall-e

You Are Responsible For You

Wednesday, August 12th, 2009

Just when I thought rugby league was done and dusted with off field scandals this year, comes the news of assault charges against Melbourne Storm’s Greg Inglis.

Its unfortunate the game needs to be dragged through the mud over yet another issue that centers on the lack of respect to women. I say unfortunate because I feel sorry for the victims involved, but I also feel sorry for 95% of players who work their guts out to be good role models week in week out.

When something like this happens, it tarnishes every player and administrator in the game. And that’s not fair.

I understand rugby league has more of these issues than any other code and that can’t be ignored. What I can’t understand is the finger pointing towards the NRL and its deputy David Gallop.

People are quick to slam the NRL for not ‘preventing’ bad behaviour. But let me ask you this. When Joe Blow commits a murder, do we blame the police for not ‘preventing’ the murder? No, we lay the blame squarely on the criminal.

No one is responsible for your actions but you. It’s about time we focussed on the individual and not their babysitters.

As a sports manager I can educate players on best practices time and time again, I can put mentors in place, I can send them to seminars, I can read the rule book until I’m blue in the face. What I can’t do is walk them through life holding their hand. At some stage they need to take ownership of their actions and the decisions they make in critical situations. I can’t be there to do that for them.

Greg Inglis deserves his time in court, media and fans should give him that respect. At the same time, let’s not pretend the NRL could have done anything to prevent this from happening. And lastly, let’s not label all rugby league players as disrespectful trouble makers, most are accountable to their actions and make the right decisions. They understand the concept of ‘you are responsible for you.’

The Post Game Interview

Wednesday, July 8th, 2009

Having a camera shoved in your face post match can be an awkward situation for even the most experienced sportspeople.

Often your mind is somewhere else. You’re not only exhausted but you’re probably self conscious about how you look having just stepped out of the heat of the battle. On top of that you might be angry, upset or crazy excited depending on the sporting result.

All these elements make for interesting TV viewing. Some interviews run smoothly, while others resemble deer in the headlights stuff. Let’s look at the do’s and don’ts when you next find yourself in the limelight post match.

Do

  • Be available. Don’t run away. This is a good chance to promote you!
  • Prepare. Think of two positive statements before the match. One about your team and one about yourself (win or lose). This will get you off and running with confidence.
  • Look the reporter in the eyes as much as possible. This makes you trustworthy to the viewers at home.
  • Stand with your hands on your hips. This helps you avoid fidgeting and gives you an air of confidence / authority.
  • Project your voice.
  • Speak slowly.

Don’t

  • Take out your frustrations on the reporter. It’s not personal.
  • Sip a water bottle during the interview.
  • Fidget. This includes playing with your hair, touching your face, ripping tape off your arm etc.
  • Swear.
  • Mumble.
  • Dart your eyes everywhere but the reporter.
  • Say hi to your mum and all your relatives. Tell them when you get home. No one cares.
  • Be negative. This includes blaming others / making excuses.

There is nothing more to it really. You have 30 seconds, maybe more to be at your best in front of camera. Make it count.

8505705_550x550_mb_art_r0

Social Networking for Football Clubs

Friday, June 12th, 2009

I read with interest last week that the Sydney Roosters have become the first NRL club to get on Facebook.

Let’s just say I was astonished.

If you’re serious about connecting with your Gen Y fans, and want to add value to your sponsors, then every NRL club should be on Facebook!!

Let me break it down this way.

More and more people are relying on the web for their daily news and entertainment. But guess what? The web is an extremely cluttered medium. So you have apply the 80/20 rule.

That is, 80% of people visit 20% of the websites online. Facebook is in that top 20%. An NRL club website is not.

Let’s say I’m at a big house party with all my friends. We’re interacting and having a great time. But my footy team lives down the road. Do I leave the party to go visit them? No, I invite them to come to my party!

My footy team gets to talk to me directly at the party, I talk back, and I even introduce them to my mates. Next thing you know, my footy team wants to introduce me to someone (club sponsor), the party kicks on.

Having a Facebook fan page is permission marketing at its best. And its in real time. I get your message on my phone. You come to me, I don’t have to chase you.

Regarding club websites. These are important for attracting young fans, but even then, the website needs to be hugely interactive to compete with the Nickolodoeon’s of the world.

If you’re a football club, don’t waste all of your time, energy and money on your website. Put more emphasis on social networking. It will pay bigger dividends.

Visit this website for more information on how you can utilise social networking.

Sponsoring a League/Event vs. an Individual

Wednesday, May 27th, 2009

Which is more effective? Sponsoring a league, club and/or event, or sponsoring an individual athlete?

It depends on who you talk to. Nike will tell you that individual sponsorship has built their brand. Meanwhile, Harvery Norman would argue they have benefited enormously from their sponsorship of Rugby League’s State of Origin series, with a spike in sales to prove it.

What is good for one sponsor isn’t always best for another sponsor. There are a million things to consider.

Both strategies have their own pros and cons. Sponsoring a league or event offers guaranteed and consistent coverage, more marketing and advertising resources, and some protection from competing brands. Meanwhile, individual sponsors are more at risk from red tape, inconsistent exposure, injury or bad behaviour.

However, don’t underestimate the power of individual sponsorship. When you think Shane Warne, you immediately think of Nike or even Advanced Hair. But can you name the Australian Cricket team’s sponsors during Warne’s playing days? Probably not.

On the flip side, Toyota has a great recall for it’s sponsorship of the AFL.

Of course, you can always do both. In fact, most players’ associations push for this strategy. When a sponsor signs with a league or event, they are often forced to spread the budget to include 2-3 ambassadors within that team or sport.

This negates the risk of being trumped by one athlete. A good example is adidas. They were an official worldwide partner of the 2008 Beijing Olympic Games. But they were blown away in the pool by Speedo sponsored Michael Phelps.

If you’re thinking about a league or event sponsorship, identify the standout athletes within that league or event. And ask yourself, do they have the star potential to overshadow your brand with their own endorsements? If so, you may want to re-think your strategy.