“I will not rest until I have you holding a Coke, wearing your own shoe, playing a Sega game ‘featuring you’, while singing your own song in a new commercial, ‘starring you’, broadcast during the Superbowl, in a game that you are winning, and I will not ‘sleep’ until that happens.”
Warning for athletes: Be wary of managers who promise you the world.
You know I’m talking about, pie in the sky stuff. Watch out for the words ‘million dollars’, ‘own line of products’, ‘international success’ etc etc.
The dog eat dog world of sports management thrives on managers who over promise and under deliver. Managers do this to get the signature, plain and simple. And athletes fall for it every time.
Sit an athlete down in front of six managers and 9/10 will choose the 
manager who blows the most smoke up their butt. That manager knows they won’t achieve anywhere near what they promise but they know a signature means some income for themselves and this is usually enough to justify them lying their asses off.
It’s not uncommon for athletes to change managers, it happens a lot. What usually drives an athlete to make the switch is a myriad of riches in the form of false promises. When those riches don’t transpire, they move and so it goes.
Athletes, look for a manager with so much confidence and self belief that they don’t need to exaggerate your earning capacity. Measure them by their track record with similar athletes of your standing (sport, gender, personality, results etc). Don’t focus on what they say about results, instead listen to the processes of how they are going to get those results. Don’t believe the hype.
the wake of her 
Australian sporting heroes, cricketer 
In this month’s 
