It’s often said that managing athletes is all about personal relationships. There’s your relationship with the athlete, the athlete’s parents, the athlete’s partner, the lifelong mentor, the best friend, the list goes on. But one relationship that is sometimes undervalued but often critical is your relationship with the athlete’s coach. The coach is the one person who is in the trenches with the athlete daily. They know what makes them tick, they know how to motivate them and often the athlete will rely on them for life advice. They’re job is to get the best out of the athlete. As an athlete manager, this is also your job from a commercial perspective, you need the athlete to perform in front of media and sponsors when required. A strong, open and honest relationship with the coach of your client will help you learn more about the the individual you represent and makes things
like scheduling appearances around training diaires so much easier. On the contrary, a bad relationship with the coach can be a nightmare for a manager. Coaches may come and go, you might not like all of them, but respect each one and do your best to develop a healthy and productive relationship. If you can do this, then don’t be surprised when that same coach years later recommends you as the manager for their next young prodigy.
Tags: Coach
