SportDownUnder.com.au

I recently noticed that Mixed Martial Arts has been legalised in NSW.

Sport Minister Kevin Greene was quoted as saying “They’re here to stay (the sport) and on that basis it’s important for the Government to set some rules.”

There is no denying the popularity of MMA on a global scale, pay per view numbers are up, crowds are up and mainstream brands such as Burger King in the US are starting to get involved.

“But its blood thirsty human cockfighting,” I hear you say, well maybe but the sport’s popularity has a lot do with the crowd MMA attracts. We’re talking the very lucrative male 18-34 demographic. Whether you love it or hate it, MMA brings extremely passionate fans through the door and captures millions of eyeballs through broadcasting and social media (go figure).

There are a few Australian promoters starting to pop up such as CFC. So if you’re a brand in that space, then you should at least have a look, as they say, you’ve got to go where the crowd is. And as the Sports Minister said, it’s here to stay.

Tags: CFC, MMA, NSW

This entry was posted on Monday, February 2nd, 2009 at 10:40 am and is filed under Sponsorship. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.