Golf Australia yesterday announced a good initiative aimed at increasing participation in the sport.
They have signed a number of ambassadors for a new campaign that will target children and young females to play the game.
The campaign includes “Tee Times” a new central booking system on the PlayGolf.com.au website that enables golfers to find and book a casual round.
Golf Australia has tapped Masterchef’s Sarah Wilson, musician Shannon Noll and media personalities James Mathison, Shelly Horton, Tony Squires and Kerri-Anne Kennerley for the initiative.
This is a great initiative by Golf Australia. Firstly, “Tee Times” will allow a number of B2B opportunities. Eg. An automotive sponsor would get the unique opportunity to offer a free round of golf to a customer if they test drive a vehicle.
And the ambassadors will help drive PR across media channels that talk to females and a younger audience. It would have been hard finding ambassadors that already play golf and are relevant to the target audiences so not a bad job.
Personally, golf is one of my favourite sports. I love the game. And so I’m pleased to see initiatives like this one. Golf Australia know what they have to do to progress the sport, the hard thing is doing it. This campaign is a great start.
