Any business is good business. Wrong.
Why can a customer pick and choose a product or service based on their wants and needs, while a company or brand is expected to open their arms to whoever walks in the door?
No one likes to turn away new business, especially in this economy. But sometimes we have to, for the better good.
Bad customers (there is such a thing) can be detrimental to your business. They can waste your time and resources, give you a bad reputation, force you to miss out on other business opportunities, impact your quality of service to your existing loyal customers and cause stress and low moral among your staff (to name just a few things).
The best businesses pick and choose their customers carefully. Why? Because they know by cutting out the bad customer they can over-deliver to the good customer, which leads to increased loyalty, repeat business and word of mouth with other good customers.
Don’t waste time with bad customers. Cut them loose before your good customers walk away.
