Did anyone see Red Bull Air Racer Matt Hall flying over Sydney Harbour yesterday? 
The fighter pilot turned sportsman was hard to miss, and not just from the air. Hall’s fly over attracted coverage from Channel Seven’s Sunrise and The Today Show, not to mention countless other news services.
This was a PR exercise executed by my good friend David Lyall who runs Sports Communication Australia
Lyall is the best when it comes to sport PR.
Not only does he know everyone in the media world, but he has the experience and street smarts to attract fantastic publicity for the clients he works with.
You may have noticed a heavy media presence of Torah Bright in the lead up to the Winter Olympics. Newspapers, magazines and TV. Bright was everywhere. This was another David Lyall execution, planned and organised 12 months prior to the Olympics.
If you are a sporting property, be it a brand, association or individual, and you are seeking publicity, then I highly recommend Sports Communication Australia.
It’s not hard to give someone a plug when they are the best at what they do.
