On 16 March, 2009 I blogged about E- Sponsorship.
Harvey Norman, Ford, VB, Toyota and Coca Cola are all big sponsors of Australian sport, but what about online businesses such as Carsales.com, Ebay, RealEstate.Com, Stayz.com and CareerOne, why aren’t they big sponsors of Australian sport?
In the blog I suggested more sports industry people should pitch for sponsorship to these online companies (who I predicted would thrive during the recent economic downturn compared to traditional companies).
So it was with great delight to read today, that RealEstate.com have signed 
Australian sporting heroes, cricketer Adam Gilchrist and surfer Layne Beachley as ambassadors. You can read more about the campaign here.
I’m not surprised these athletes have been chosen for the campaign. I’ve said it before and I’ll say it again, don’t be afraid to invest in athletes nearing the end of their careers. It takes years to build a credible brand and that credibility doesn’t disappear overnight.
Who says I don’t give you good advice once in a while 
