In the world of athlete management, your products are the athletes you represent and your customers are the sponsors.
Sponsors will not only pay top dollar for the best products but they will often come to you. On the other hand, lesser valued products won’t attract the same money and attention and you will need to burn an enormous amount of time and energy to make a sale.
At the end of the day, athlete managers are only as good as the talent they represent. This sounds harsh and unfair, but the reality is that sponsors look at the product (the athlete) as opposed to the company behind the product (the manager/agency). You can have the best customer service, the good track record, and all the contacts in the industry, but if you don’t have a product the market wants then you are going to struggle.
This offers an even playing field for athlete managers and agencies. So while other agencies are concentrating on sales and servicing, why don’t you try delegating more of your time and resources to the acquisition of outstanding talent. It will pay in the long run.
