It’s hard to ignore the Brendan Fevola / Lara Bingle saga. It’s been dominating the headlines this week. And with little wonder. News editors go to bed at night dreaming for stories like this one.
Some people are curious about the timing of this story, given celebrity publicist Max Markson only signed Lara Bingle a week ago. It’s ridiculous to think Markson had anything to do with this story. But the whole thing does tick a few boxes from his perspective. 
Firstly it gets Bingle in the news, increasing her public profile and reinforcing her celebrity status (not that she does anything, but it doesn’t matter in this day in age, plenty of people earn a buck from simply being famous). Markson knows out of sight = out of mind.
Secondly, the story rightly portrays Bingle as the victim. The victim card is incredible powerful with the Australian public. Most people don’t have a lot of empathy for Bingle. Rightly or wrongly she is regarded as a home wrecker and a spoilt princess. This story rightly allows her the victim card and that can go a long way to repairing her image.
Thirdly, it opens up a bidding war for Bingle to tell her story, cha ching.
These are all good results for Bingle’s manager. If earning a buck is a manager’s sole goal (which often it can be) then Markson is winning, winning ugly.
Chasing the quick buck is easy. However, turning a client’s brand around to attract quality sponsors is a totally different ball game. It will be interesting to see which game manager and client decide to play moving forward.
Hmm very interesting that timing of a PR consultant signing a celebrity. Wonder if he’s done that before. Might be good to research the history of signings and then compare to a web search of them.
He’s obviously pretty good at it. Thanks for writing this.
Thanks for the comment Adam.
If you want money + fame then Markson is the best at it.
If you want long term success and popularity then there are better options.
Markson has created a niche market for a certain client. That’s his business, it works well, so all the best to him.