Established sport management agencies get lots of interest from athletes wanting representation.
Nothing wrong with that. However, 99% do not tick enough boxes to be seriously considered for management.
In a nutshell, agencies only take on athletes who are well established or have great earning potential.
What does ‘well established’ mean? It means that from day one, the agency should be able to take you to market. You already possess a solid media profile, maybe you compete in a mainstream sport with significant media attention, the thing is, you already have a bankable brand the agency can sell.
The other option is to have ‘great earning potential’. Maybe not now, but definitely in the mid to long term. It’s risk for reward. If the agency are to invest a lot of time and energy in you, then they need to see significant upside down the track.
If you’re not sure what boxes to tick before approaching management agencies, then refer to “10 Things That Make an Australian Athlete Marketable”.
Be realistic. The last thing an agency wants to do is waste your time and give you false expectations. Add to that, most agencies have an obligation to their well established clients who demand attention and servicing. It’s a workload thing as much as a risk verse reward proposition.
