The end of the financial year is still some months away but companies are already bracing themselves for tough announcements to shareholders. As the full impact of the economic downturn is realised, companies are beginning to make big decisions regarding their 2009/10 strategy for marketing, advertising and sponsorship spend. The decision to renew a sponsorship will most likely be made over the coming months even if that contract doesn’t expire until the end of the year. So too will decisions regarding new sponsorships. So whether you’re chasing sponsorship or hoping to renew existing deals, you need to get on the front foot now. Sponsorship guru Kim Skildum-Reid has a great white paper on strategies for both sponsorship seekers and sponsors in a scary economy.
Tags: Sponsorship
