In my previous post I talked about embracing new technology and ways of communication. I’ve also talked about the benefits of athletes using Twitter to better connect with fans and bring value to sponsors. But what about the dangers for high profile people online? Unlike you and me, their words, actions and photos are juicy material for the media.
As an athlete manager it’s your job to educate your clients of the dangers. If they’re already online, then sit down with them and explain the pitfalls and make sure they have the best security measures. (If you read my last post then you should naturally know all this information). If your athlete is not online, then don’t ignore them. Show them how social networking works, how quickly information is spread, how a public photo can be uploaded and shared with thousands of people in the matter of minutes. Let them grasp the power of the web and what this means for them as a high profile person.
Social networking can be great for your clients but it can also be a danger. You’re never going to win the battle of whether they should be on there or not. But what you can do is constantly educate them on best practises.
Tags: Social Networking, Twitter
