Posts Tagged ‘Michael Jordan’

Winning

Wednesday, November 11th, 2009

Continuing the Tiger theme this week, I thought his 60 Minutes interview on Sunday night was extremely refreshing.

In the interview, Tiger confessed that ‘winning’ was the big motivation to his success and work ethic.

Winning drives most elite sportspeople but few admit it.

Maybe it’s an Australian thing. We expect our heroes to be humble and promote enjoyment as their main motivation. But let’s be honest. Winning is a major carrot for elite sportspeople.

You only have to look at Andre Agassi. He admits in his autobiography that he hated tennis. So what drove him? It certainly wasn’t ‘having fun’.

Now don’t get me wrong, fun plays a major role for most sportspeople, but fun alone doesn’t motivate an athlete to rise at 5:30AM and do 1000 sit-ups. Winning does.

And that’s why Tiger’s interview was refreshing. Winning shouldn’t be a dirty word. Australian’s more than any other nation like to win. Athletes themselves like to win. So let’s not sugar-coat the truth. There is nothing wrong with wanting to win. It’s why the Michael Jordan’s, Kelly Slater’s, Lance Armstrong’s and Tiger Woods’ of the world are on top.

They use the concept of winning to drive them to be better. Aint nothing wrong with that. Refreshing isn’t it?

One Billion Dollars

Friday, October 2nd, 2009

Forbes Magazine, today announced Tiger Woods as the first sportsman to break through the billion-dollar earnings barrier.

This is a staggering achievement but it’s not really surprising. If you look at my “10 Things That Make An Athlete Marketable” you’ll notice Woods covers every base and then some.

The average punter will look at the 1$ billion and shake their heads at the craziness of it. But let’s break it down. Think about the money Woods has brought into the USPGA, its sponsors and golf in general. Event sponsor rights go up, broadcast rights go up, TV advertising goes up, ticket sales go up, memorabilia sales goes up, golf equipment sales go up, membership for local golf clubs increases and we haven’t even discussed Woods’ personal sponsors yet.

Not since Michael Jordan have we seen an athlete transcend a sport and influence the market quite like Woods has. On that point, Nike must be congratulated for their ability to secure another ‘once in a generation athlete’.

Sports is big business because it attracts big business. And the big athletes get the biggest slice of the pie. And they don’t come any bigger than Tiger Woods.

Woods deserves every cent of that $1 billion.

GLF-MASTERS-WOODS JUBO 2