Posts Tagged ‘Michael Phelps’

Schoolgirl v Schoolboy Behaviour

Wednesday, December 22nd, 2010

When allegations of schoolgirl misbehavior surfaced earlier this year, the St Kilda football club successfully swept it under the carpet. And for good reason. The words “footballers” and “schoolgirl” in the same sentence spells PR disaster.

If we are to believe the club, then they did everything to put this saga to bed. Even the AFL stepped in to hold discussions with the young girl. But it’s now plainly obviously that whatever she wanted (money, fame, respect, an apology), she didn’t get hence her damaging actions this week.

It’s difficult to comment on a story where fact and fiction blur and she said this, he said that. For those involved, it’s personal and its ugly but not avoidable. And that’s the lesson for other sportspeople.

The best way to stay out of trouble is to not get into trouble in the first place. That means not getting involved with a teenager still at school and not posing for silly photos. Simple stuff really. From all reports Nick Riewoldt is a fantastic guy and so it’s difficult to see him caught up in this scandal but you have to ask the question, why?

Can you imagine someone like Roger Federer allowing himself to be photographed naked or in compromising position? Of course not. Some sportspeople are just to classy, even in private.

We can debate the mental health of the young girl. We can debate the privacy laws. But perhaps we should be focusing on the main issue here, the behavior of some individuals, especially footballers who continue to shoot themselves in the foot with downright stupid behavior.

The Michael Phelps photo scandal in 2009 taught sportspeople to watch their behavior in public, everyone has a mobile phone that can take photos.

Then came the Tiger Woods scandal which taught sportspeople to watch their behavior….. full stop.

Apparently some footballers didn’t get the memo.

Tiger Woods’ Big Lesson

Friday, December 4th, 2009

Does everyone have a right to their own privacy? Absolutely but the game changes when you’re in the spotlight.

I’m not going to excuse the behaviour of Tiger Woods. His transgressions are morally and ethically wrong. But is it really our business?

The public have this week reconfirmed their insatiable appetite for drama and scandal involving high profile people.

The wake up call for Tiger and every high profile athlete around the world is obvious. The lines between athlete and celebrity are blurred and have been for a while now. These days people are not only interested in how you perform your talent, but they are interested in how you live your life.

Sometimes this sucks, but its reality.

One prominent Australian who can probably relate to what Tiger Woods is going through is former NRL player and media personality Matthew Johns. Earlier this year, Johns was hammered in the Australian media for an incident that happened years ago. By the time the public put their swords away, the common feeling towards Johns was one of remorse. Looking back, the majority of people thought he was hard done by. Yes the same people who at the time poured petrol on the media’s fire.

The media know the public are gagging for these kind of scandals. So from now on, they’re not going to sit around and wait for someone to kiss and tell. They’re going to chase it. And chase it hard.

Athletes beware. Your private life is someone else’s gateway to a big pay day. Michael Phelps learnt that last year and now its Tiger’s turn.

How Does Player Behaviour Affect Sponsors & Customers

Thursday, May 14th, 2009

Sport and sponsorship news reports that 60% of sponsorship managers have made, or plan to make changes to their sponsorship agreements to guard against negative brand impact caused by inappropriate off-field player behaviour.

On the flip side, a number of sponsors believe that the public is able separate player behaviour from sponsor brands.

So what does this all mean?

I believe the public does separate player behaviour from sponsor brands. When images of Michael Phelps were released smoking marijuana, the average punter at home didn’t stop buying Kelloggs. The public are smarter than that. What really matters here is HOW the sponsor REACTS to a player behaving badly.

This reaction by the sponsor is what the public is more interested in. The public want to know if this type of behaving is acceptable in the eyes of the sponsor? Sometimes a sponsor has no choice but to cancel a contract because of public backlash. Other times, the public is looking for a sponsor to have compassion. A brand can win votes both ways.

The reason why sponsorship managers want to amend agreements in this area is because tighter contractual control, gives brands flexibility to strategise the best approach to every crisis. The key word here is flexibility. A one glove fits all approach doesn’t work when it comes to dealing with a crisis. Sponsors need breathing room to craft the most appropriate response or action. Remember their customers are watching closely.