Technology these days means less face to face communication. We all know the benefits this provides but are your business relationships stronger because of it?
Gen Y doesn’t have an issue with this form of communication, in fact many don’t feel the need to meet face to face to get things done in the business world, and they are right. However, this type of communication is only ok if both you and your business client are from the same generation.
So what if your client is a couple of generations up the ladder? What if the CEO, marketing or sponsorship manager you regularly deal with is a baby boomer, does that change the communication game? You bet it does. Sure you can still have a good working relationship with this older business professional but if the majority of your communication is via email and the odd phone call then the value THEY place on the relationship won’t be as great.
If you can make a habit now of meeting more often with your business contacts then your business success, not to mention your social skills, will dramatically improve. And with the advance of video conferencing technology, you’re going to need those real time communication skills over the coming years anyway. It’s time to face the music, or in this case those relationships that matter most to your business.
