Posts Tagged ‘Sydney Roosters’

How to Tame a Troublemaker

Friday, January 22nd, 2010

The Daily Telegraph has revealed that senior Sydney Roosters players confronted troublemaker and new recruit Todd Carney in highly emotional meeting over the Christmas break.

Is this the first time Todd Carney has seriously been held accountable by his teammates? It looks that way on the outside.

Now I’m not suggesting Carney’s former club the Canberra Raiders didn’t try to reign in their star prodigy, they did, but there is a big difference between being suspended and losing the respect and trust of your peers.

Look around at any football club with a troublemaker. You’ll often find that the troublemaker is the leader of the pack or someone that has the natural ability to influence others. These troublemakers are nearly always top blokes and they befriend teammates easily with a larrikin personality. It’s incredible tough for anyone within the team to stand up to this person and tell them to seriously pull their socks up.

Sometimes the coach or the captain will put their foot down, but often it’s without the support of the rest of the team who don’t want to lose the friendship of the troublemaker. As you can imagine this creates a siege mentality and only disrupts the harmony of the team.

To tame a troublemaker you need all your senior players to unite and put that person on notice. It’s the only way.

It seems the Sydney Roosters understand this and have rolled the dice. The ball is now in Carney’s court, and only time will tell if he truly respects those around him.

Social Networking for Football Clubs

Friday, June 12th, 2009

I read with interest last week that the Sydney Roosters have become the first NRL club to get on Facebook.

Let’s just say I was astonished.

If you’re serious about connecting with your Gen Y fans, and want to add value to your sponsors, then every NRL club should be on Facebook!!

Let me break it down this way.

More and more people are relying on the web for their daily news and entertainment. But guess what? The web is an extremely cluttered medium. So you have apply the 80/20 rule.

That is, 80% of people visit 20% of the websites online. Facebook is in that top 20%. An NRL club website is not.

Let’s say I’m at a big house party with all my friends. We’re interacting and having a great time. But my footy team lives down the road. Do I leave the party to go visit them? No, I invite them to come to my party!

My footy team gets to talk to me directly at the party, I talk back, and I even introduce them to my mates. Next thing you know, my footy team wants to introduce me to someone (club sponsor), the party kicks on.

Having a Facebook fan page is permission marketing at its best. And its in real time. I get your message on my phone. You come to me, I don’t have to chase you.

Regarding club websites. These are important for attracting young fans, but even then, the website needs to be hugely interactive to compete with the Nickolodoeon’s of the world.

If you’re a football club, don’t waste all of your time, energy and money on your website. Put more emphasis on social networking. It will pay bigger dividends.

Visit this website for more information on how you can utilise social networking.