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	<title>Comments on: Tiger Woods’ Big Lesson</title>
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	<description>Your Aussie Sports Management Blog</description>
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		<title>By: admin</title>
		<link>http://www.sportdownunder.com.au/tiger-woods%e2%80%99-big-lesson/comment-page-1/#comment-195</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Mon, 14 Dec 2009 06:51:14 +0000</pubDate>
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		<description>Thanks for your comment Denver. 

You make some strong points. Personally I don&#039;t buy products he endorses because he is a family man, I buy them because of what he represents on the golf course. Winner, talented, determined, focused, the best etc.

But I appreciate not everyone shops the way I do. 

I agree with the &quot;be yourself&quot; comments. Spot on.</description>
		<content:encoded><![CDATA[<p>Thanks for your comment Denver. </p>
<p>You make some strong points. Personally I don&#8217;t buy products he endorses because he is a family man, I buy them because of what he represents on the golf course. Winner, talented, determined, focused, the best etc.</p>
<p>But I appreciate not everyone shops the way I do. </p>
<p>I agree with the &#8220;be yourself&#8221; comments. Spot on.</p>
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		<title>By: Denver</title>
		<link>http://www.sportdownunder.com.au/tiger-woods%e2%80%99-big-lesson/comment-page-1/#comment-193</link>
		<dc:creator>Denver</dc:creator>
		<pubDate>Mon, 14 Dec 2009 03:05:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.sportdownunder.com.au/?p=656#comment-193</guid>
		<description>I do agree, but for slightly different reasons. I think as soon as the sporting star cashes an endorsement cheque he is in fact being paid by the customers of that endorsing company. If he/she wants to take their money, he/she will be subjected to their over the top interest.  Anyone who has ever purchased a Gatorade, anything Nike etc. have contributed to the &#039;Tiger fund&#039;, believing that he was who he said he was. Those companies paying him the big bucks deserve to know if he&#039;s not living up to his end of the bargain (i.e. being who he says he is). If he doesn&#039;t live up to his end of the bargain, I believe they are absoulutely entitled to terminate their contract with him.

The tip, I believe, is for athletes not to pretend they&#039;re someone they&#039;re not. Too often they are coached into being like robots and that will never work because in this digital age, eventually they&#039;ll get found out. Look at John Daly, his honesty was so refreshing and scandals never hurt his reputation. He is who he is!

&quot;It sucks, but it&#039;s reality&quot;. Of that I agree entirely!</description>
		<content:encoded><![CDATA[<p>I do agree, but for slightly different reasons. I think as soon as the sporting star cashes an endorsement cheque he is in fact being paid by the customers of that endorsing company. If he/she wants to take their money, he/she will be subjected to their over the top interest.  Anyone who has ever purchased a Gatorade, anything Nike etc. have contributed to the &#8216;Tiger fund&#8217;, believing that he was who he said he was. Those companies paying him the big bucks deserve to know if he&#8217;s not living up to his end of the bargain (i.e. being who he says he is). If he doesn&#8217;t live up to his end of the bargain, I believe they are absoulutely entitled to terminate their contract with him.</p>
<p>The tip, I believe, is for athletes not to pretend they&#8217;re someone they&#8217;re not. Too often they are coached into being like robots and that will never work because in this digital age, eventually they&#8217;ll get found out. Look at John Daly, his honesty was so refreshing and scandals never hurt his reputation. He is who he is!</p>
<p>&#8220;It sucks, but it&#8217;s reality&#8221;. Of that I agree entirely!</p>
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