A hairdresser cuts hair. A mechanic fixes your car. A florist delivers flowers. A taxi cab transports you. A baker sells you bread. A lawyer offers you legal advice.
A lot of businesses struggle to differentiate their services or products in a crowded marketplace. One solution to this problem is giving your customers a combination of services or products.
Not only can this give you a point of difference, but it can open up new markets.
Imagine a hairdressing salon that also offered an in-house fashion consultant? A coffee shop that also offered dry cleaning services? A restaurant with a roaming professional photographer? A gym that offered healthy cooking classes? Or a soft drink with an energy hit (Red Bull).
What business are you in? And what other services can be combined to add value to your customers and differentiate you from your competition?
