I’m surprised with this week’s attack on celebrity agent Max Markson over his attempt to edit a client’s profile on Wikipedia.
“I changed and deleted a lot of things that I didn’t like, being the good spin doctor and manager that I am,” Markson said.
The attacks have come from people who don’t have wiki profiles, who don’t understand what it’s like to have an online profile edited and maintained by strangers. Imagine that for a second. I’m betting these people would be on wiki editing their profiles quicker than you can type QWERTY.
It’s easy to criticise Markson, but I’m pretty sure you’d want him to do the same if he was your manager.
I’ve long monitored the wiki profiles of my clients. As a manager, I can’t always control what the newspapers or magazines say, but I can control wiki so of course I’m going to use that to my client’s advantage.
C’mon you do the same.
http://www.dailytelegraph.com.au/entertainment/sydney-confidential/the-internets-in-a-spin-over-naomi-robson/story-e6frewz0-1225826502872
I’m surprised with this week’s attack on celebrity agent Max Markson over his attempt to edit a client’s profile on Wikipedia.
“I changed and deleted a lot of things that I didn’t like, being the good spin doctor and manager that I am,” Markson said.
The attacks have come from people who don’t have wiki profiles, who don’t understand what it’s like to have an online profile edited and maintained by strangers. Imagine that for a second. I’m betting these people would be on wiki editing their profiles quicker than you can type QWERTY.
It’s easy to criticise Markson, but I’m pretty sure you’d want him to do the same if he was your manager.
I’ve long monitored the wiki profiles of my clients. As a manager, I can’t always control what the newspapers or magazines say, but I can control Wiki so of course I’m going to use that to my client’s advantage.
That aside, Markson is laughing right now. All this free PR for his clients online web-based program, The Naomi Show – LoveLife, before it launches. Brilliant.
Tags: Max Markson, The Naomi Show
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on Thursday, February 4th, 2010 at 11:24 am and is filed under Client Relationship, Communication, Media, Strategy.
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If Saddam Hussain had been Markson’s client would he have edited the negative bit’s of his Wikipedia entry as well? (And don’t dismiss this, the former Iraqi leader did employ a London PR firm).
Wikipedia can be constanly edited so there is no definitive entry. Of course, Markson could be employing a large team (perhaps the size of Orwell’s Ministry of Truth) to monitor every client’s profile.
I believe as a Manager that it makes sense trying to spin away any negative publicity on her Wiki, but when I found out that he had changed her birthday, I felt that he had personally stepped a line.
More importantly from the perspective of this story though, it drew a lot of attention to the fact that she’s turning 47 this year. I doubt that he was trying to highlight that when he was changing her Wiki, but it’s been the most commented on part of the story of those that I have discussed it with.
Thanks for the comments guys.
We can argue about morals when it comes to achieving PR but then no one seems to care about ‘ambush marketing’ in fact, its applauded.
Markson was paid to do a job, get publicity for a client. Job achieved.